Merchant Spotlight: Pastosa Ravioli

Local residents have been eagerly waiting for Pastosa Ravioli to open its doors, with people stopping by frequently to check on the progress. We’re happy to announce that the big day is finally here and Pastosa Ravioli is now open in Downtown Cranford! The family-owned business is beloved in Brooklyn, where the first store opened in 1966. Since then the family has opened stores throughout the metropolitan area, with the only other New Jersey store located in Manalapan.

Pastosa Storefront

The manager of the Cranford location, Vinny Vallely, has been an employee for 15 years, since he was in high school. Vinny and his brother Bill approached the company about expanding the business to Cranford as they have family in town and felt it would be the perfect location for Pastosa’s next store. They singled out the small-town feel of Cranford, as well as its walkability.

The company sells not only fresh pasta such as ravioli, stuffed shells, and manicotti, but also numerous products imported from Italy like canned tomatoes, olive oil, and vinegar. Pastosa has also added a selection of prepared food including lasagna, eggplant parmesan, and grilled vegetables. The most popular items at Pastosa include their ravioli (of course), fresh mozzarella, homemade sausage, olive oil, and vinegar. The menu also changes seasonally, and foods like pumpkin ravioli, soups, and prime rib will be offered once the weather turns colder. Anthony Ajello, a 3rd generation member of the founding family, has made multiple trips to Italy to source the goods they sell as well as to make sure the quality is up to their standards.

The family behind Pastosa places a big emphasis on providing their customers with the highest quality goods. Anthony loves talking to the customers and even works behind the counter frequently. He firmly believes that if you don’t wake up and want to go to work each day then you’re wasting your time. The family, and the employees they hire, have a true love for what they do. Anthony made a point of saying that the Cranford location will offer the same experience as other Pastosa stores in respect to fair prices and excellent quality. Great food, good prices, a loyal following – what more could you ask for?

Pastosa Ravioli
200 South Ave East


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